Senso Systems
The way music moves you
Elevating a high-end Hi-Fi specialist's brand by harnessing the power of music through frequencies, illustrated with a Chladni plate. These patterns capture music's emotional impact in a unique way, providing a dynamic brand solution.
Brand / UX / UI / Packaging / Signage
Sam Thomas, Creative Director
Georgia Bray, Designer
Max Money-Kyrle, Motion
Ste Kennedy, Videography
Mark Turner, Development
Tech Stack
Wordpress
PHP
SCSS
jQuery
Figma
Elevating a high-end Hi-Fi specialist's brand by harnessing the power of music through frequencies, illustrated with a Chladni plate. These patterns capture music's emotional impact in a unique way, providing a dynamic brand solution.
By introducing a Chladni plate into the concept development we were able to use Solfeggio frequencies to build a brand world around the manifestation of different frequencies and tie them back to a physical and emotional response to sound.
Augmented by a minimalist type mark featuring an integrated wave monogram, the brand identity is highly adaptable and deeply connects with the product on an emotional level.
To realise this concept it was important for us to understand the product, Senso sells high end audio, but the real connection for the customer is in the emotional connection with the product. Music and audio have such a powerful way of changing our emotions, and we wanted to lean into this concept as a key part of our development process, and carry that emotion and music into the website.
Clean, simple and powerful, the minimalist mark features the 'N,' symbolising the frequencies that link to different emotional responses, these include; Sadness, Calmness, Happiness, and Anger, creating more than just a mark, but a dynamic reflection of Senso's approach to crafting unique experiences for their customers.
By leveraging the power of cymatics we were able to visualise sound by embedding strong design theory to bridge the gap between the emotional and physical responses to music. The final brand fully embraces our commitment to pushing boundaries in pursuit of exceptional results.
Sam Thomas, Creative Director
