Welles set out to make a difference to the healthcare industry by providing comfortable, unique scrubs that also have a positive environmental impact. With products using state of the art fabric derived from plastic bottles – their aim is to marry the durability of synthetic materials with an earth friendly impact on nature.
They approached us to partner with them on the project, helping create a strong brand narrative and eCommerce experience that reflected the items they were selling.
Our approach for the brand narrative was formed around two pillars - Science and Design.
We knew we needed to carefully map out the customer journey on the site and understand their purchasing behaviour.
The design was approached with a clean and simple aesthetic to make the shopping experience easy...
...allowing space to showcase the scrubs but also make it straightforward for their target demographic to shop efficiently.
(As healthcare workers are notoriously short on time)
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