ring text white

James Holding

Ria Bhatnagar

Robert Lloyd

Jacob Beckett

Sustainable luxury in healthcare

#shopify #branding #ecommerce #ux #ui #animation #custom development 

Welles set out to make a difference to the healthcare industry by providing comfortable, unique scrubs that also have a positive environmental impact. With products using state of the art fabric derived from plastic bottles – their aim is to marry the durability of synthetic materials with an earth friendly impact on nature.

They approached us to partner with them on the project, helping create a strong brand narrative and eCommerce experience that reflected the items they were selling.



Our approach for the brand narrative was formed around two pillars - Science and Design.



We knew we needed to carefully map out the customer journey on the site and understand their purchasing behaviour.


The design was approached with a clean and simple aesthetic to make the shopping experience easy...

...allowing space to showcase the scrubs but also make it straightforward for their target demographic to shop efficiently.

(As healthcare workers are notoriously short on time)


To highlight the science underpinning Welles’ unique product range, we crafted a dedicated site experience that outlines their unique fabric technology. The Terral-X page was a collaboration with a 3D artist, where the interface uses scroll integration to immerse the user in a visual experience as they move down the page.

email us

call us

show me more

next case
We've got cookies. Time to embrace the sweet side.