James Holding
Jamie Cheng
Jess Calam
Margaux Black
A premium wine experience
Waddesdon Wine is a well known brand within the industry, but this project was about bringing them to the forefront of the consumer for the first time, with a bespoke website experience.
The aim was to create something that told their story, while ensuring their carefully selected product was at the forefront for a seamless shopping experience.
Challenge
Bring this site to life in a sophisticated and subtle way, suitable for an eCommerce experience.
Process
To ensure we really got a sense for who they were, we headed out to Waddesdon Manor for a full day discovery session. Here we got to see the cellars, understand the legacy and surround ourselves with the many facets of the brand.
"From first conception, helping to define brand guidelines and immersing themselves in our brand to fully understand what we wanted to achieve, Multivitamin have been fantastic. I never had to chase for answers, and the project management from Jess has made the process run very smoothly."
Sarah Harrison, Commercial Marketing Manager at Waddesdon Wine
Part of this project involved defining the key design aesthetic in collaboration with Waddesdon. This included creating a colour palette that would appeal to their target demographic and accentuate the premium yet accessible brand standing. We chose warm, light neutrals and a dark wine red to complement the existing Rothschild navy blue and gold. We also incorporated the Rothschild marque as a more prominent design feature and motif – using it to prompt clicks and exploration.
A huge theme for the site revolved around storytelling. We knew it needed to have horizontal movement to mimic scrolling through a book, and this is exactly what happens as soon as you land on the Waddesdon homepage. It was imperative we struck a balance of function and movement – ensuring the customer can still easily access and navigate to the wines, while embarking on a Waddesdon experience at the same time.
Because Waddesdon have so many partner wineries, it was important to showcase them on the site. We created a dedicated wineries page, that allows the user to explore the wineries behind their favourite wine.
"The creative input from Margaux and Ria in particular was also fantastic - although the whole team have been a pleasure to work with and on hand to advise when required. They were very receptive to the adjustments required to make the site work for us."
Sarah Harrison, Commercial Marketing Manager at Waddesdon Wine
Solution
