Sam Thomas
Georgia Bray
The way music moves you
Elevating a high-end Hi-Fi specialist's brand by harnessing the power of music through frequencies, illustrated with a Chladni plate. These patterns capture music's emotional impact in a unique way, providing a dynamic brand solution.
Augmented by a minimalist type mark featuring an integrated wave monogram, the brand identity is highly adaptable and deeply connects with the product on an emotional level.
Challenge
Visualising the emotional response to music
Process
Through exploration we wanted to explore creative ways to bring the brand to life using sound as the starting point for the development.
"Our goal was clear: design a logo that reflects Senso's premium products and bespoke service. Our brand story was rooted in the emotional power of music, leading us to design a unique mark symbolising sound frequencies and their emotional impact."
Georgia Bray, Graphic Designer
By exploring our emotional connection to music, we were able to steer the development using frequencies to drive the visual execution
Using a Chladni Plate, we visualised a set of frequencies that were inherently connected to our emotional response to different types of music
The end result is a brand solution thats intrinsically connected to how we experience music and the emotional response
"By leveraging the power of cymatics we were able to visualise sound by embedding strong design theory to bridge the gap between the emotional and physical responses to music. The final brand fully embraces our commitment to pushing boundaries in pursuit of exceptional results."
Sam Thomas, Creative Director
Solution
