Ettinger
Handcrafting the finest luxury British leather goods
Founded 1934 and still family owned and run by eldest son Robert Ettinger. They are one of few remaining British luxury leather goods companies still manufacturing in the UK. Designing and handcrafting only the finest leather goods.
Credits
Jacob Beckett, Executive Creative Director
James Holding, Head of Ecommerce
Marta Parreño, UX / UI Designer
Ivan Kolev, Shopify Developer
Founded 1934 and still family owned and run by eldest son Robert Ettinger. They are one of few remaining British luxury leather goods companies still manufacturing in the UK. Designing and handcrafting only the finest leather goods.
The Process
How do you build a buying experience that is clean, while being elegant and classic in aesthetic?
Creating design theory for Ettinger involved several crucial steps. We visited the factory to understand the manufacturing process and to see the craft behind the luxury leather goods. We visualised the layouts and functionalities and iterated through feedback to refine the UI design, always ensuring we were aligned with design theory.
Design informed by the craft and product, taking inspiration from the manufacturing process through to the leather edge.
Jacob Beckett, Executive Creative Director
