British luxury leather accessories
How do you build a buying experience that is clean, while being elegant and classic in aesthetic?
Founded 1934 and still family owned and run by eldest son Robert Ettinger. They are one of few remaining British luxury leather goods companies still manufacturing in the UK.
Challenge
To modernise their ecommerce solution in order to reduce manual administrative processes and alleviate time to focus on creating beautiful quality leather products
Process
Creating design theory for Ettinger involved several crucial steps. We visited the factory to understand the manufacturing process and to see the craft behind the luxury leather goods. We visualised the layouts and functionalities and iterated through feedback to refine the UI design, always ensuring we were aligned with design theory.
"Design informed by your craft and product."
Jacob Beckett, Executive Creative Director
Every detail has been put together with our craft and design in mind, bringing the Ettinger brand to life through a bespoke digital experience.
Discover the carefully curated collections for both men and women, featuring the finest leather goods and accessories meticulously handcrafted.
The new store brings to life the care, quality and passion behind every stitch, press and fold, enhancing the shopping experience.
"Taking inspiration from the leather edge."
Jacob Beckett, Executive Creative Director
Solution
Our design theory was focused on building their craft into a digital experience to articulate the care, quality and passion behind every stitch, press and fold. We needed to reach out to the customers with a tactile experience that creates dialogue and brings them closer to the products, people and brand. Customers have the ability to add personalisation to any product to make it their own. This, paired with a clean and contemporary fully bespoke design, bring an enhanced digital experience to Ettinger.co.uk
