360 Digital Marketing

#Marketing #Photography #Social #Web

In our six-year journey alongside David Yarrow Photography, our agency has played a pivotal role far beyond mere partnership; it has been an extraordinary voyage of co-creation. As central collaborators, we've meticulously crafted and executed a holistic 360-degree strategy that encapsulates every facet of the digital realm. This journey has exemplified our agency's commitment to excellence in digital marketing, with a focus on social media, email marketing, and website management.

David Yarrow Photography is a renowned lifestyle photographer celebrated for capturing stunning moments in various settings. His distinct photographic style has earned him international recognition.

Challenge

David's commitment to capturing intricate details in his photography required a marketing strategy that mirrored this dedication, ensuring that every aspect of his brand and message was conveyed with precision.

Process

Collaborating closely with David and his team, we developed a comprehensive digital marketing strategy that utilised organic and paid social media across platforms like Meta (Facebook and Instagram), TikTok, and LinkedIn. This strategy included meticulous content planning to showcase David's work and engage his audience effectively.

"I’m always trying to get better. I think I’m a better photographer now than I was five years ago because I’m always learning and I’m always looking for that special image."

David Yarrow

"We've been working with David Yarrow Photography for six years, enhancing his brand's presence and engagement through strategic social media, email marketing, and website improvements. Our collaborative approach, which aligns with David's meticulous attention to detail, has notably increased his social media following and print sales."

Marcus Edgworth - Head of Social

Solution

We curated and created content that meticulously mirrored David Yarrow's exceptional attention to detail in photography. Every post, image, and caption was crafted to tell a compelling story and resonate deeply with his audience. Over our six-year partnership, David Yarrow Photography witnessed a remarkable growth in brand awareness, evidenced by increased social media followers and surged engagement rates. Our strategic approach also extended to email marketing and website enhancements, significantly boosting print sales, with starting prices of £15,000. By aligning our marketing efforts with David's unwavering commitment to detail, we effectively conveyed his unique artistic vision and message, solidifying his brand identity in the fine art photography market.