The local economic impact of smart tourism: A Cornwall perspective
As Cornwall prepares for another record-breaking tourism season, we're examining how smart tourism technology can help distribute economic benefits more evenly across our communities.
Traditional tourism patterns often create 'hotspots' while leaving equally remarkable locations undiscovered. Through our work with Signpost, we're seeing how digital tools can help spread visitor flow more evenly, creating sustainable growth opportunities for local businesses across the region.
Key Research Insights:
- 71% of traveler's use their smartphones to research local activities and attractions (TripAdvisor Global Tourism Survey 2023)
- Local businesses with strong digital presence saw 18% higher revenue compared to those without (Deloitte Digital Transformation in Tourism Report 2023)
- 58% of traveler's are more likely to choose destinations that offer digital guides and resources (Expedia Group Travel Trends Report 2023)
The impact extends beyond direct tourism spending. When visitors are better informed about local options, they tend to stay longer and explore more widely. This creates a ripple effect, benefiting local suppliers, service providers, and cultural venues.
According to VisitBritain's latest forecasts:
- 39.5 million visits expected to the UK in 2024
- £155.4 billion generated by UK tourism industry annually
- 20% of British tourists choose the South West as their top destination for summer trips
As we move into a new era of sustainable tourism, the role of technology in supporting local economies becomes increasingly crucial. Through Signpost, we're not just creating another travel app – we're building a platform for community economic resilience.
Experience Signpost Today
Signpost is available now for free download on iOS and Android. We invite locals and visitors alike to discover Cornwall in a completely new way – where every journey becomes an adventure, and the best experiences are always at your fingertips.
Download Signpost today and begin exploring Cornwall like never before.
